Analysis of factors affecting Canva app user satisfaction among vocational high school students in Central Praya sub-district using the integration of Webqual 4.0 and EUCS

Abstract

The use of Canva in learning activities and graphic design creation highlights the importance of evaluating quality and user satisfaction. Previous studies on Canva have used various approaches but have not simultaneously tested the WebQual 4.0 and EUCS dimensions on vocational high school students using Canva. This study offers novelty by testing three integrated WebQual 4.0 dimensions and five EUCS dimensions with User Satisfaction in the context of vocational education. The study uses a quantitative approach with a cross-sectional survey design and purposive sampling. Data were collected through Google Form questionnaires from 220 students across three vocational high schools in Praya Tengah District and analyzed using PLS-SEM with SmartPLS 4. The results show that Usability Quality (β=0.230; t=2.940; p=0.003; f²=0.043), Service Interaction Quality (β=0.458; t=5.146; p<0.001; f²=0.236), Content (β=0.150; t=2.235; p=0.025; f²=0.024), Accuracy (β=−0.174; t=2.087; p=0.037; f²=0.022), Format (β=0.149; t=2.922; p=0.003; f²=0.031), and Ease of Use (β=0.131; t=1.977; p=0.048; f²=0.024) all show a significant relationship with User Satisfaction. The model explains 42.7% of the variation in User Satisfaction (R²=0.427). These findings provide empirical evidence on the application of integrating WebQual 4.0 and EUCS in evaluating Canva user satisfaction in the vocational high school education context