Implementation of AHP method in decision support system for AC brand selection at PT. Gemilang
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Published:
Aug 18, 2024
Keywords:
AC Brand Selection, Analytic Hierarchy Process, Criteria Evaluation, Decision Making, Priority Weight
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Abstract
The selection of the optimal AC brand for PT Gemilang faces complex challenges as it involves the evaluation of various criteria such as quality, cost, energy efficiency, and after-sales service. This research aims to apply the Analytic Hierarchy Process (AHP) method to determine the best AC brand based on these criteria. The AHP method is used to develop a comparison matrix, calculate the weights of criteria and alternatives, and check the consistency of the results. The analysis results show that Brand B has the highest final weight, making it the most optimal choice compared to the other alternatives. The implications of this study show that the AHP method can be effectively used for multi-criteria decision-making in product selection, providing data-driven recommendations and reducing subjective bias in the selection process. This research makes a significant contribution to a more structured decision-making practice at PT Gemilang.
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Haris, M., Zulherry, A. ., Limbong, I. E. ., & Tanjung, M. A. P. . (2024). Implementation of AHP method in decision support system for AC brand selection at PT. Gemilang. Journal of Intelligent Decision Support System (IDSS), 7(3), 256-263. https://doi.org/10.35335/idss.v7i3.257
References
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Temuçin, T., & Tozan, H. (2016). A fuzzy based decision support system for air conditioner selection and an application to Turkish construction sector. Tehnicki Vjesnik-Technical Gazette.
Arvai, J., Gregory, R., Bessette, D., & Campbell-Arvai, V. (2012). Decision support for developing energy strategies. Issues in Science and Technology, 28(4), 43–52.
Che, W. W., Tso, C. Y., Sun, L., Ip, D. Y. K., Lee, H., Chao, C. Y. H., & Lau, A. K. H. (2019). Energy consumption, indoor thermal comfort and air quality in a commercial office with retrofitted heat, ventilation and air conditioning (HVAC) system. Energy and Buildings, 201, 202–215.
Chua, K. J., Chou, S. K., Yang, W. M., & Yan, J. (2013). Achieving better energy-efficient air conditioning–a review of technologies and strategies. Applied Energy, 104, 87–104.
Das, S., Chew, M. Y. L., & Poh, K. L. (2010). Multi‐criteria decision analysis in building maintainability using analytical hierarchy process. Construction Management and Economics, 28(10), 1043–1056.
Diana, A., & Achadiani, D. (2022). Penerapan metode Analytical Hierarchy Process dan Simple Additive Weighting untuk Pemilihan Supplier pada Bengkel. Jurnal Teknik Informatika Dan Sistem Informasi, 8(1), 59–73.
Diana, A., & Utari, D. R. (2017). Penerapan Metode Analytical Hierarchy Process (AHP) dalam Sistem Penunjang Keputusan Pemilihan Vendor Desain Grafis. Telematika Mkom, 8(2), 97–106.
Gelderman, C. J., Schijns, J., Lambrechts, W., & Vijgen, S. (2021). Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context. Business Strategy and the Environment, 30(4), 2061–2076.
Hamza, N., & Greenwood, D. (2009). Energy conservation regulations: Impacts on design and procurement of low energy buildings. Building and Environment, 44(5), 929–936.
Hermann, H., Trachsel, M., & Biller-Andorno, N. (2017). Accounting for intuition in decision-making capacity: Rethinking the reasoning standard? Philosophy, Psychiatry, & Psychology, 24(4), 313–324.
Misra, S., & Panda, R. K. (2017). Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP). Marketing Intelligence & Planning, 35(1), 40–61.
Morselli, A. (2015). The decision-making process between convention and cognition. Economics & Sociology, 8(1), 205.
Pasolong, H. (2023). Teori Pengambilan Keputusan. Penerbit Alfabeta.
Rachmaddhani, G., & Yustanti, W. (2023). Rekomendasi Jasa Ekspedisi Menggunakan Analisis Sentimen Dan Analytical Hierarchy Process (AHP). Journal of Emerging Information System and Business Intelligence (JEISBI), 4(4), 111–119.
Rifa’i, M., & Syahputra, M. R. (2020). Pengambilan keputusan.
Rochanahastin, N. (2018). How Do People Choose? An Experimental Investigation of Models of ‘Sub-optimal’Decision Making. University of York.
Rokonuzzaman, M., Pramanik, B. K., Sadique, M. Z., & Ali, M. B. (2021). A web-based decision support systems framework for ill-structured decision situations. Journal of Emergency Management and Disaster Communications, 2(02), 129–147.
Sencer, A., & Karaismailoglu, A. (2022). A simulation and analytic hierarchy process based decision support system for air cargo warehouse capacity design. Simulation, 98(3), 235–255.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif Dan R&D.pdf. Alfabeta.
Sugiyono. (2019). Metode penelitian pendidikan : kuantitatif, kualitatif, kombinasi, R&D dan penelitian tindakan (Cetakan ke). Alfabeta.
Sugiyono. (2021). Statistika untuk Penelitian (31st ed.). Alfabeta.
Temuçin, T., & Tozan, H. (2016). A fuzzy based decision support system for air conditioner selection and an application to Turkish construction sector. Tehnicki Vjesnik-Technical Gazette.
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